![]() While figures have yet to be released around his fight with Tommy Fury, reports have indicated he sold between 200,000 and 300,000 PPV buys for his previous fight with Anderson Silva, which at $60 in North America would generate between $12 and 18 million there alone. The finances and market for the likes of Jake Paul in boxing are clear for all to see as he continues to sell well both on the gate and on Pay-Per-View (PPV) buys. Boxing undoubtedly needs to learn lessons from these types of fights and could be a lot better for it. If there is money to be made and a genuine appetite for the product being offered, then it is hard to see when or how the traction of this type of boxing will be stopped. In celebrity boxing, these issues are far less common, as fans get immersed in online feuds between online names (however genuine they may be) and these feuds are quickly made into boxing contracts, capitalizing on real fan interest while at the peak of relevance. Despite very few obstacles seemingly being in the way of such a fight being made, it proves there are no guarantees in elite boxing of getting these desired matchups, with fans left with an uncompetitive consolation fight in December 2022 between Fury and Derek Chisora. ![]() A prime example of this would be the interest in a proposed heavyweight unification fight between Tyson Fury and Oleksandr Usyk, which after initial promises that the fight could materialize has since fallen silent. The biggest names in the sport are all personalities or are well-established in big domestic markets, with Tyson Fury himself unlikely to have been anywhere near as popular if he offered little outside of his fighting prowess.ĭespite the large market demand for the biggest fights, there is complexity around making a fight happen between different broadcasters and promoters, which ultimately often starves fans of the best fights. The biggest characters and personalities at an elite level have always been able to carve out bigger opportunities for themselves, with their boxing ability only one element of what generates interest. This is not something new for the world of boxing. And this highlights one of the big differences between influencer and elite boxing not just the larger global fanbases but also their abilities to serve as self-promoters. The reality of the situation is that fighting on the Paul-Fury undercard offers them a bigger audience and potentially a larger payday than they could ever generate by themselves as the main event. Fighting in the same weight category as the main event, fans were able to experience the pinnacle of cruiserweight fighting, as Badou Jack became the WBC World Champion against another strong name within the sport, IIlunga Makubu. ![]() One of the most surreal things about the fight in Saudi Arabia was not the sheer amount of interest from fans and celebrities (with the likes of Mike Tyson and Cristiano Ronaldo in attendance) but the fact that the Paul-Fury fight eclipsed a real-world title fight.
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